Tag Archives: Marketing

OSTC-NE iTEAM students put positive spin on anti-vaping campaign

Did you know 71.5% of Oakland Schools Technical Campus Northeast (OSTC-NE) students do not vape regularly? These results came from a survey conducted by Information Technology, Entrepreneurship & Advanced Marketing (iTEAM) students who were tasked with creating a campaign that will be marketed countywide. The idea to incorporate the students into a public marketing campaign […]

Communication Services garners six awards from NSPRA

Communication Services has been honored with six 2018 Publications and Digital Media Awards from the National School Public Relations Association. The awards were given for the following: NSPRA Golden Achievement Award: Casual for a Cause Branding and Promotion NSPRA Award of Excellence: Oakland Schools Blog NSPRA Award of Excellence: Oakland County Reads! NSPRA Award of […]

Oakland Schools

Super Bowl XLVII: America’s Marketing H.S. Harnesses Power of Pop Culture

Is it the dog bribing the cat-owner with Doritos? Or the Dalmatian training the has-been Clydesdale to “Rocky”-like victory? We all have our favorite Super Bowl commercials (and yes, some of us only watch the Super Bowl in order to scoop the next ad classic!). But what takes a commercial to viral-level, and what does […]