PB & J: Simple, Sustainable and…Marketable!

Oakland Schools Business, Management, Marketing & Technology Students

The Business, Management, Marketing & Technology students at Oakland Schools Technical Campus-Northeast needed a hook to jumpstart their “Making a Difference” food drive effort for the Baldwin Center’s holiday boxes and the Lighthouse of Oakland County Food Pantry. The near universal student familiarity with PB & J offered up a creative call-to-action for campus and community donations.

Working with BMMT instructors Norma Hyduk, Keith Teller and Elizabeth Diehl, a select group of second-year BMMT students created a start-to-finish marketing plan in order to kick off the 2012 Peanut Butter & Jelly Drive. Their plan included:

  • Tracking donations
  • Picking up donations
  • Creating promotional PA announcements
  • Organizing an OSTC cluster competition
  • Designing & printing flyers
  • Decorating a showcase
  • Performing logistics & marketing metrics

“The students’ marketing ideas tied in with what they’ve learned in the classroom. Their work was entirely hands-on and practical,” said Instructor Elizabeth Diehl. “Their involvement fueled their enthusiasm for this project – the students even volunteered to go offsite to assist Genisys, our sponsor, with their office collection.”

Genisys Credit Union has been a great partner for our campus,” added Paul Galbenski, Dean of OSTC-NE. “Each year, they voluntarily set up a 6-8 week financial workshop series for our students, which gives the teens invaluable experience with banking. Genisys helps bring the embedded math curriculum to life with professional, real-life expertise.”

Shared expertise and real-life experience is a big part of the success of the nine Career and Technical Education programs offered by Oakland Schools through their four technical campuses in Pontiac, Royal Oak, Wixom and Clarkston. High school juniors and seniors spend half a day at OSTC earning certifications and transferable college credit, while gaining experience in their field of study.

“The Peanut Butter and Jelly Drive is just one example of the opportunities our Career and Technical Education students have to participate in practical learning,” said Dean Galbenski. “They are making a difference within our community by giving back, and developing the necessary leadership skills to be college and career ready.”

BMMT Student Participants: Jeremy Fugate (Stoney Creek HS), Morgan Harris-Fielder (Avondale HS), John Hodges (Rochester HS), Jordan LaLonde (Rochester Adams HS), Keonya Russell (Avondale HS), Ethan Young (Stoney Creek HS)


 View Oakland Schools on PINTEREST!

from Jean MacLeod, Communications/Oakland Schools


Oakland Schools • 2111 Pontiac Lake Road • Waterford, MI 48328-2736 • 248.209.2000

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